Hi, I'm Heather.
Lead product designer for B2C/B2B fintech and mission-driven apps across iOS, Android, and web.

PRODUCT

The flows of Paycheck Planning on mobile and web.

Paycheck Planning

Ramsey Solutions · EveryDollar · iOS/Android & Web

Gave 750K monthly active users a way to see how long their paycheck will last (+39% trial starts, $1.8M impact).

The flows of Financial Roadmap on web.

Financial Roadmap

Ramsey Solutions · EveryDollar · Web

Made long-term financial planning and progress easy to visualize (+$120K revenue impact).

Comparing the three queues in mobile.

Quse App

Consulting client · Quse · iOS & Web

Designed a flexible B2B2C budgeting app that adapts to real-life spending, pitched to a financial advisory firm.

Quse design system components.

Quse Design System

Consulting client · Quse · iOS & Web

Built a design system from scratch to make development faster and more consistent.

EveryDollar design system components.

EveryDollar Design System

Ramsey Solutions · EveryDollar · iOS/Android & Web

Created a design system 0-to-1 that product teams later adopted.

Key points across Financial Peace in mobile.

Financial Peace App

Ramsey Solutions · Financial Peace · iOS/Android

Launched personalized debt payoff planning (+30% of users on track).

WEB & BRAND

Landing page experience for Bellevue Coffee Shop.

A Thoughtful Entry Point Into Faith

Agency client · Bellevue Coffee Shop

Created a conversational landing page that made exploring questions about life and faith feel approachable.

Landing page experience for Champions Centre.

A 40-Year Legacy Web Experience

Agency client · Champions Centre

Turned 40 years of complex history into a story-driven anniversary experience.

Landing page experience for 3Circle Church.

A Welcoming Digital Front Door

Agency client · 3Circle Church

Refreshed 3Circle's website into a stronger, more modern expression of its brand.

Packaging that feels simple, consistent, and easy to recognize at a glance.

A Neighborhood-Driven Bakery Brand

My own bakery · Sophisticakes

Shaped the brand identity and packaging for my bakery: elevated, approachable, and a little quirky.