Quse App

Consulting client · Quse · iOS & Web

Designed a flexible B2B2C budgeting app that adapts to real-life spending, pitched to a financial advisory firm.

Traditional budgeting tools are often rigid and hard to maintain. I redesigned Quse across mobile and web around a simpler, more flexible system that supports real-world spending.

The flows of Quse across mobile.

The Problem

Budgeting tools are often complex, inconsistent, and require ongoing effort to maintain.

Users needed a system that felt intuitive while still supporting deeper financial control.

My Role

LEAD PRODUCT DESIGNER
The founder brought me in to raise the quality of an early, non-user-facing version a junior designer had started. With no PM, I worked directly with the founder and three engineers, and mentored the junior designer on craft decisions, guiding her work along the way. I built on early concept testing the founder had captured, and designed the experience around his three-queue framework for how users think about their money: Upcoming, Saved, and Everyday.

WHAT SHIPPED

  • Three queues showing where money stands at a glance

  • Bank transactions users confirm, with queue balances updating as they do

  • Consistent interaction patterns and hierarchy across mobile and web

  • A cohesive visual system across the product

Comparing the three queues in mobile.

Comparing the three queues in mobile

Decisions & Trade-offs

RAISING THE CRAFT OF AN EXISTING CONCEPT

The existing concept was text-heavy and crowded, with little spacing. I reworked the color, typography, layout, and interactions, cutting text and opening up each screen so it was easier to scan and felt polished enough to put in front of partners.

GIVING EACH QUEUE ITS OWN COLOR

I gave Upcoming, Saved, and Everyday distinct colors so users could tell them apart instantly, and carried those colors through balances and transactions to make the framework easy to learn.

Constraints

As an early-stage product, parts of the system were still evolving, requiring flexibility in how solutions were designed and implemented.

Viewing the plan page on web.

Viewing the plan page on web

What Changed

The product evolved from a fragmented experience into a cohesive, scalable system. This created a stronger foundation for future development and supported both direct users and potential partnerships.

Hindsight

Future iterations could include deeper personalization and more advanced automation to further reduce manual effort.

Confirming transactions in Quse on mobile.
Confirming transactions in Quse on mobile.

Confirming transactions in Quse on mobile