Designing a Welcoming Digital Front Door
Improved first impressions and clarity of information, helping new visitors understand where to start and increasing engagement across key content areas.
Landing page experience for 3Circle Church.
The Problem
The existing site felt outdated and didn’t clearly guide new visitors toward what to do next. Key information was difficult to find, and the experience lacked a strong sense of direction.
What I Did
Designed a clear, welcoming entry point for new visitors
Simplified navigation and content hierarchy
Used typography, imagery, and layout to create a more modern, approachable experience
Introduced clearer calls to action to guide users through the site
Teachings layout that's easy to browse.
Key Decisions
Simplified messaging to reduce friction and make next steps obvious
Strengthened hierarchy to guide users naturally through content
Used community-focused imagery to create connection and belonging
Applied consistent spacing and layout for readability and flow
Constraints
Worked within an existing brand system while modernizing the experience. Needed to balance clarity for new users with familiarity for existing members.
Ministries with community-driven imagery.
What Changed
The experience now provides a clearer entry point for new visitors, making it easier to understand the church, find relevant information, and take action.
Hindsight
Future iterations could personalize content based on user intent and expand pathways for deeper engagement.
