A Welcoming Digital Front Door
Agency client · 3Circle Church
Refreshed 3Circle's website into a stronger, more modern expression of its brand.
Landing page experience for 3Circle Church
The Problem
The existing site felt outdated and didn’t clearly guide new visitors toward what to do next. Key information was difficult to find, and the experience lacked a strong sense of direction.
My Role
SOLE DESIGNER
I was the only designer on this redesign, contracted through the same agency. I redesigned the homepage and all key pages, working from the church's complaints about their old site and a set of websites they admired.
WHAT SHIPPED
A clear, welcoming entry point for new visitors
Simplified navigation and content hierarchy
A modern, approachable look through typography, imagery, and layout
Clearer calls to action to guide visitors through the site
Teachings layout that's easy to browse
Decisions & Trade-offs
CURVES THAT ECHO THE NAME
The curved hero and the curves throughout the UI reinforce the “Circle” in 3Circle’s name, so the brand shows up in the layout, not just the logo.
TURNING INSPIRATION INTO ONE SYSTEM
The church shared several websites, each with parts they liked. I pulled out the common threads (large typography, generous spacing, and heavy imagery) and built them into one consistent system instead of a patchwork.
Constraints
Worked within an existing brand system while modernizing the experience. Needed to balance clarity for new users with familiarity for existing members.
Ministries with community-driven imagery
What Changed
The experience now provides a clearer entry point for new visitors, making it easier to understand the church, find relevant information, and take action.
Hindsight
Future iterations could personalize content based on user intent and expand pathways for deeper engagement.
