Designing a Thoughtful Entry Point Into Faith
Designed a conversational, content-driven landing page that made exploring questions around life and faith feel approachable and engaging.
Landing page experience for Bellevue Coffee Shop.
The Problem
Faith-based content can feel intimidating or overly institutional, making it difficult for new audiences to engage. The experience needed to feel accessible without losing depth.
What I Did
Designed a conversational, content-first experience
Structured content around real-life questions and themes
Reduced friction by removing heavy or institutional language
Created a flow that encourages exploration over commitment
Video content organized into approachable categories.
Key Decisions
Used a neutral, inviting tone to make content more approachable
Focused hierarchy on questions rather than doctrine
Designed soft entry points to reduce pressure and increase engagement
Introduced clear CTAs to guide users without overwhelming them
Constraints
Balanced accessibility for new users while staying aligned with existing messaging and content.
Invitation that encourages next steps.
What Changed
Users can now explore content more comfortably, leading to increased engagement and a more welcoming first interaction.
Hindsight
Future iterations could introduce more personalized content pathways to deepen engagement.
