A Thoughtful Entry Point Into Faith
Agency client · Bellevue Coffee Shop
Created a conversational landing page that made exploring questions about life and faith feel approachable.
Landing page experience for Bellevue Coffee Shop
The Problem
The coffee shop sits on a church campus and draws people who aren't part of the church. Faith-based content can feel intimidating or institutional to them, so the page needed to invite curiosity without losing depth.
My Role
SOLE DESIGNER
I was the only designer on this page, contracted through an agency. Visitors reached it by scanning a QR code in the coffee shop, so I designed for people curious about faith or new to the church.
WHAT SHIPPED
A conversational, content-first landing page
Content organized around real-life questions and themes
Plain, welcoming language instead of institutional wording
A flow that encourages exploration over commitment
Video content organized into approachable categories
Decisions & Trade-offs
LEADING WITH QUESTIONS
Visitors might see a question on the coffee shop’s rotating TV graphics before they ever noticed the QR code, so I made those same questions the hero of the page. Scanning picked up right where the screens left off.
STEPPING OUTSIDE THE CHURCH BRAND
The coffee shop is part of the church campus, but I deliberately didn’t use the campus brand. The page needed to appeal to people outside the church, so it got a look of its own.
Constraints
Balanced accessibility for new users while staying aligned with existing messaging and content.
Invitation that encourages next steps
What Changed
The church loved the result. The page gave curious visitors a low-pressure way to explore real questions, with a clear next step when they were ready to visit.
Hindsight
Future iterations could introduce more personalized content pathways to deepen engagement.
