Financial Peace App
Helped more users stay on track to pay off debt (+30% increase in users on track)
Users struggled to stay engaged with long-term financial goals after onboarding. I designed a guided experience that helped users understand progress and take action over time.
The flow of Financial Peace in mobile.
The Problem
Users couldn’t clearly see how their current actions impacted long-term debt payoff.
This lack of visibility led to drop-off after onboarding and low engagement over time.
What I Did
I designed a forward-looking experience that connected daily actions to long-term outcomes.
Shifted from static budgeting to guided, goal-oriented planning
Introduced progress tracking and visual feedback
Designed personalized recommendations to drive action over time
Made long-term outcomes easier to understand and adjust
Onboarding screens across Financial Peace in mobile.
Key Decisions
Focused on showing progress clearly to reinforce behavior change
Prioritized actionable insights over passive information
Designed feedback loops to keep users engaged over time
Early concepts didn’t clearly connect actions to outcomes, so I strengthened progress visibility and guidance
Constraints
Solutions needed to align with the product’s established financial philosophy while working within existing systems and content structures.
Key points across Financial Peace in mobile.
What Changed
Users were better able to understand their progress and take action toward paying off debt, leading to a 30% increase in users staying on track.
Hindsight
Stronger connections between recommendations and budgeting behavior could further improve clarity and long-term engagement.
Components of Financial Peace.